Swiss Pet Solution

For Granovit, the largest animal nutrition producer in Switzerland, we created an umbrella brand for the pet food division. With the new repositioning and identity, a brand world was created aimed at «pet parents», underlining its Swiss origin.

We developed a flexible design that picks up elements of the logo. These segments may be dynamically implemented in terms of position and colour. There are an infinite number of applications across all media.

As part of the brand development, we also developed the naming and claim. One of the perquisites was an international, pronounceable name that underline its Swiss origin.

Granovit builds on more than 30 years of experience. The bearer of the logo (the blue rectangle) underlines this foundation. The word mark, with each word on a separate line, communicates the topic in a rhythmic way.

The use of the logo is not static. There are countless application and labelling options for packaging, vehicles, printed products, etc.

Moments from everyday animal life: The images used are authentic and sensitive – always with a focus on the animal.

In addition to Granovit’s own pet food range, the web shop also offers a large selection of foods for birds, rodents as well as farm and park animals. The shop was realised with Magento in three languages.