baesoft offers consulting and auditing services in the areas of finance and IT. We developed a brand identity that focuses on «deviation».
- Disciplines Branding
- Project Duration
- 2017 – 2018
Derivation
The structured line grid; representative of the mass of numbers and information, convey complex content in a straightforward and structured manner. Look closely and the minimal deviation becomes visible and brings the construction out of balance. The result reflects the precise work method at baesoft – they spot even the smallest inconsistency.
The coloured background – a soft yellow, is reminiscent of carbon paper; a receipt as well as transparency – just like in the olden days.
The design elements enable a flexible design across all channels.
