KONTEXTPLAN describes themselves as a «think tank» for traffic planning, strategy and mobility. With a penchant for the unconventional, KONTEXTPLAN received a branding that works in all directions and easily integrated, effectively and smart.

  • DisciplinesBrand Identity
  • Project Duration 2008 >

The logo combines all the attributes of KONTEXTPLAN. It places itself within the context; branching out to symbolically depict a common denominator.

In order for team members to work independently, we created a «Design Manual». This enables employees to consistently adapt the brand across the spectrum.

Branding is not a static exercise. From the lee of the brand we continuously develop new ideas and have become a sparring partner.