«alpen» and «babina» are sold worldwide, hence us creating packaging and documentations in multiple languages: Chinese, Arabic, Russian, Spanish, Greek, English etc. For each country slight design adjustments are continuously made to cater to for the local audience and regulation – constantly bearing the brand recognition in mind.
HOCHDORF Swiss Nutrition
HOCHDORF Swiss Nutrition manufactures dairy-based premium products. We developed the private branding for «alpen» and «babina», which are marketed internationally, and gave the design a good dose of Swissness along the way. Clichés? When appropriate, yes.
- Disciplines Brand Identity, Packaging
- Project Duration 2005 >