Easy, on the go, healthy snacks for children are an ever-increasing market that HOCHDORF did not want to miss. To establish themselves in the market, S&B were asked to create a muck-up brand including a believable story. This is what we came up with.
- Disciplines Branding, Packaging
- Project Duration
- 2015 – 2019
The story
Fredy is a passionate, healthy food lover who devotes his time to share his knowledge. Together with children and parents alike he explores the tradition of natural foods, it sources as well as the happiness associated with spending time learning about and enjoying healthy snacks.
