The essence of trend is continuous innovation where the essence of quality the tradition. An example of how to get both under one roof is the Lucerne hairdresser albert.

albert is the brand for hair culture since 1966 in Lucerne; a traditional business that places great emphasis on style and attitude. The salon was not the only one needing a fresh coat of paint after a change of leadership; also the name and identity, to promote the modernisation outwardly.

«Modern» is always relative

Ivana Bucher-Martinelli, owner and master stylist, supported our plans to focus on the essentials throughout the redesign. This is not a matter of course, since many CEOs and leader are reluctant to make the decision to reduce.

Reduced and deliberate design is beneficial for companies and enterprises with personality and history – a brand is modernised, without following a trend. Trends are often too far fetched from actual people and at albert, people are definitely the focus.

More space for identity

The albert team consists of diverse personalities and every day they deal with those of their clients. The values and the people behind a company support the common denominator of the brand identity. With minimalistic design we create space for identity and help brands appear credible and personal.